What you should know when you are a business owner with a small budget
Most business owners, who use Pay-Per-Click as a mechanism for lead generation, have no idea about the number of clicks that are invalid. Small business Pay-Per-Click budgets are typically under $5,000/month and are under Google’s mercy for fraud detection. While Google attempts to catch such fraud, this is like legislating the leading Oil company to invent alternative energy sources. In this blog, I will look at sources of these fraudulent clicks, whether small business owners should invest in Pay-Per-Click and a specific strategy on how to outsmart the bigger players in your market.


